The UBI Banca Group pays great attention not only to local economic development, but also to promoting social and cultural activities through its support to a huge number of Church and other nonprofit organisations in the community with donations and sponsorships. Social interventions, whether occasional or part of agreements lasting several years, are intended to promote and enhance the identity of the Group and reinforce its brand. The choice of initiatives to support takes into account the positive impacts they can generate for stakeholders as a whole, in terms of reducing social costs and/or increasing the economic development of the community.
Donations are made through both the Board’s Fund (reserves of profits required for this purpose by the Articles of Association, some of which contribute to the assets of the Group’s Foundations) and part of the income from the placement of financial products, particularly as part of UBI Comunità initiatives. In addition to this, sponsorships with social aims, associating the UBI Banca brand with organisations and events, are often an expression of their history and tradition in their respective local communities. These are sponsorships with aims of a social nature; sponsorships of professional sporting organisations are only included in the report if they are directed to activities to promote to the moral education of young people through sport.
No payments, whether direct or indirect, are permitted to: political parties, movements, political committees and other political organisations, their representatives and candidates, congresses or festivals with political propaganda purposes.
The criteria employed to select intervention are set out in the Annual intervention Plan approved by the Board of Directors; under the 2019 Annual Intervention Plan, the Board directed interventions towards:
- social inclusion
- support for culture
The Macro Geographical Areas have a particular responsibility for social, recreational and sports activities, education and training for young people, protecting the environment and the development of the local economy.
Teaching proficient economic and financial expertise helps to create citizens who are knowledgeable in their choice of banking financial products and services and also the growth of democracy, legality and the competitiveness of local businesses and of the Bank itself.
To achieve this the Group has, over the years, developed a structured financial education programme throughout the areas where it operates: a project involving many units working in synergy to promote financial education together with the contribution of the Foundation for Financial and Savings Education (FEDUF).
Young people are the segment that benefits most from an adequate level of financial literacy. The following educational programmes are designed for schools: